Ahold Delhaize becomes shareholder of advertising technology company Adhese

(Belga) The Ahold Delhaize group, parent company of the Delhaize and Albert Heijn supermarket chains, has acquired a minority stake in the Ghent advertising technology company Adhese, it announced on Wednesday, without giving financial details.

The Dutch company is committed to accelerating investment in developing scalable digital advertising capabilities so its brands can build deeper relationships with their customers, both online and offline, she explains. “Investment in Adhese is part of this desire to provide buyers with transparent, highly personalized and relevant experiences and promotions.” Albert Heijn will take the lead in the partnership, but subsequently other brands in the group, such as Delhaize in Belgium, will also benefit. (Belga)

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