Apple would count on the cooperation with Samsung to thrive thanks to a technology developed in-house

News JVTech Apple would count on the cooperation with Samsung to thrive thanks to a technology developed in-house

Apple has been actively working on the design of its own screens for several years, and the company seems pretty close to concretizing its ambitious project: to become independent from some of its historical suppliers. It could start as early as 2024.

To add screens to its various devices, whether iPhone, iPad or Apple Watch, Apple can now count on two major suppliers: Samsung and LG. The two South Korean companies have a long history of working with the Cupertino company, but right now they might be in a bit of a cold sweat.

“Made in Apple” screens, a long-standing goal

Apple has been working internally on its own microLED displays for at least 5 years. The rumor dates back to 2018 and back then it was the already knowledgeable Mark Gurman Bloomberg who evokes a very large development team, around 300 people at Apple. Suffice it to say that the issue has long been very serious for the American company.

However, Apple would have accepted a lot of delay, as its initial plans evoked a 2020 launch of its first “home” screens. Production costs and numerous technical challenges, no doubt linked to the Covid-19 pandemic, have pushed the company to stick to its schedule. But now the situation at Apple would be clearer.

The Apple Watch, the first product with a microLED screen signed by Apple?

New information released this week by Bloomberg to allow Putting Apple’s screens back in the spotlight. In fact, the American company would have plans to start using its own screens from the end of 2024through equipment its future generation of the Apple Watch with its own microLED panels. Currently, the company’s connected watches are equipped with OLED panels, which are supplied by various suppliers. The American media specify that Tests with prototypes based on the Apple Watch Ultra have already started internallythe company’s top model.

And all of this would be just the beginning. In fact, Apple would then have ambitions to do the same with its other devices such as the iPad and iPhone. Presented as brighter, with more vibrant colors, Apple’s new Micro-LED screen would offer better calibration and therefore a better overall display.

Towards more and more independence for Apple

Of course, Apple has the ability to design its own components total control over the nature of its various products. But it is too a very effective solution to become independent from its historical suppliers. The development and production of its screens would therefore allow the American company largely emancipate themselves from Samsung, LG and a handful of other providers mostly asian.

Apple would count on the cooperation with Samsung to thrive thanks to a technology developed in-house

Apple has already cleaned up its partners in recent years, including making its own ARM Apple M1 and M2 chips for its Macs and MacBooks. Previously, the company used x86 processors developed by intel. This week, a rumor from analyst Ming-Chi Kuo suggests soApple also wants to replace the chips that are supposed to manage the Wi-Fi and 5G connectivity of its various devicesand designed by Broadcom and Qualcomm. The Cupertino-based company would consider replacing them with self-developed models from 2025.

We can therefore expect big changes from Apple in the coming years, at least in terms of how the company will design its next devices. A quest for independence that promises to be interesting to follow.

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