Augmented reality technology is far from being widely adopted by consumers due to a lack of new devices and shaky finances, according to IDC


Many tech gloves, like Meta, strongly encourage the world of AR. But a new report from IDC shows that AR isn’t poised to take off until 2025.

According to the analyst firm, this news is linked to a lack of new devices, shaky finances and the fact that smartphones are enough to meet the needs of AR. All this has caused this type of technology to remain in the background.

IDC says that by the end of the year, forecasts for shipment figures will drop by almost 9%. As for the future, it may well be that the masses are quick to embrace trends like AR glasses that Meta is a big fan of. Even if such products see the light of day, we will have to wait until 2025 at the earliest, and not before.

Apple and Meta are very keen to introduce different types of headsets related to virtual reality technology. Ultimately, the goal is to release more user-friendly products and streamlined designs. Masks and even helmets would be the stars instead of goggles, experts say.

This is logical because, at the moment, the world of economics is plagued by many problems. Many companies like Google and Meta think twice about making certain essential products and services.

Meanwhile, Meta still has its eyes fixed on the metaverse. In other companies, efforts in this particular area of ​​AR may be reduced because the current focus is on moving forward with the goods and services that generate the most revenue. As you can see, these factors can really delay AR.

IDC data predicts lower year-on-year growth for this year and even stagnation for 2023. Then, in 2024, modest activity could be seen. And the following years, the growth will be massive, reaching figures such as 50% or even 120%.

Source: IDC

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