CES 2023: Electric Vehicles, Metaverse, NFT; the technologies that make the show

The new West Hall at CES, dedicated to the automobile, reflects the restyling of the rest of the Las Vegas Convention Center. Image: CTA.

The Consumer Electronics Show is fast approaching (January 5-8). And once again it will be a hybrid event taking place simultaneously in Las Vegas and in a virtual meeting room embedded in your internet browser.

Back in Vegas

According to the Consumer Technology Association, which sponsors the decades-old show, the expansion of the Las Vegas physical location for the 2023 show is a testament to the enthusiasm for in-person interactions, despite the ongoing distancing in this industry.

According to the association, the aim of the CES is to exceed the 100,000 participant mark. They come from 173 countries, territories and regions and more than 4,700 journalists are accredited.

“I think people are excited about CES, they’re excited to reconnect, they’re excited to really get together,” CES vice president John T. Kelley said during an interview with ZDNet in New York.

“We’re keeping the remote component, but the in-person component is more important this year,” added Kinsey Fabrizio, senior vice president of CES Sales, at the same meeting. The total exhibition area this time is 70% larger than last year.

Exhibitors who couldn’t attend the last show are back for 2023 with more than 3,100 exhibitors, explains Kinsey Fabrizio, who says about 1,000 of them are exhibiting for the first time. “They are taking meeting rooms in addition to their exhibition space, which suggests they want to do business.”

“We also saw a record number of entries for our innovation awards program. »

Important topics and technologies follow

Electric vehicles and autonomous vehicles

Key topics at CES 2023 include automobiles and mobility technologies, argues Kinsey Fabrizio.

Volvo S60EV |  best electric car

Image: Volvo.

These categories have been moved to the brand new West Hall (across Paradise Road from the current Las Vegas Convention Center).

CES also uses the middle and north halls, while the south hall was demolished as part of a renovation.

Central Hall is connected to West Hall by the underground tunnel created by Elon Musk’s The Boring Company, which carries passengers in Teslas. The tunnel stations extend past West Hall to the Resorts World Hotel across from the Wynn on South Las Vegas Boulevard next to Circus Circus.

“You’ll find a lot of self-driving technology in West Hall,” says Kinsey Fabrizio, as well as electric vehicles, including Light Year, maker of a solar-powered electric vehicle. John Deere and Caterpillar will also be there, with the latter expected to present an autonomous tractor.

In addition to automobiles, nautical technologies will be very present, especially electric yachts, Kinsey Fabrizio points out, with brands such as Volvo and all kinds of marine technologies.

Connected Health

Another big topic is networked health technologies, which can be found in the north hall like last time. Digital health areas include sleep technology, digital therapeutics, mental health and emerging diagnostic technologies.

Due to new regulations in the United States, visitors to the show can see and test many hearing aids. In the United States it is now possible to buy them without a prescription.

The Digital Health category also presents innovations in the field of “emergency services of the future” for the hospital world.

According to Kinsey Fabrizio, the ER of the future will have devices and services that incorporate “telemedicine, as well as a high level of remote patient monitoring” to reduce hospital ER crowding and “allow people to be sorted differently.” .

Artificial Intelligence, Robotics and Metaverse

Technologies for professionals, including artificial intelligence, robotics and the Internet of Things, share the North Hall with Digital Health.

The Venetian Hotel is once again hosting many exhibitors in the former Sands Convention Center. Among them – for the second time in a row – the exhibition on technologies for the food industry, smart homes and the very broad category accessories for digital products.

Eureka Park, the tech start-up hub, will also be at the Sands. This year more than a thousand start-ups from more than 20 countries will present their products in Eureka Park. Note that Ukraine Tech will also have a pavilion.

The Metaverse took center stage at last CES, notes John T. Kelley, and this year it will be “ubiquitous at CES.” “You’re going to see companies there that are primarily focused on hardware, like Magic Leap,” the augmented reality company that’s now focused on how businesses are using the technology.

Microsoft will also have a presence in the Web3 space, and a dedicated studio in the lobby will allow “Web3 professionals to take the stage and discuss digital assets, blockchain technology, and metaverse,” argues John T. Kelley.

“I think Web3 will be the subject of significant discussion throughout the CES program,” he predicts, “mainly with a focus on metaverse and NFTs.”

According to him, the Web3 is appearing in more and more innovative applications. For example, start-up Olfactory Virtual Reality (OVR) “adds smell to headsets, so now you can smell in the metaverse,” says John T. Kelley. In his opinion, a concrete application of this technology would be the training of emergency interventions, for example to smell fire.

John T. Kelley recalls that BMW and chip giant Nvidia recently signed a partnership to present the factory of the future. Partnerships like these are “building blocks of what the future will be like” in the Metaverse and Web3 crossover, he adds, beyond simple gamification. »

“I think you’ll see companies at the show showcasing their physical products and also launching a Metaverse extension,” adds Kinsey Fabrizio.

NFT

A “small” area of ​​the Aria Hotel is reserved for NFTs, says John T. Kelley, to give businesses “an opportunity to showcase.”

Best known for disasters like the Bored Ape Club, NFTs are finding new applications in industry, says John T. Kelley. In the event area, for example, it becomes the access key for participants in an event such as an after-party.

“As a holder of this NFT, you can access the event, it’s growing in popularity,” he says. The same NFT can become a “single pass” that allows brands to connect with their customers in a different way than email. And of course, NFT can be bought and sold on a marketplace.

CNET AMD CES 2019

Image: CNET.

CES 2023 Keynote Headliner

This year’s headliners include AMD CEO Lisa Su, BMW Chairman Oliver Zipse, John May, CEO of John Deere and Ed Bastian, CEO of Delta Airlines.

Regarding the remote aspect of the show, as in the past, the keynotes will be live streamed and the exhibitors will have virtual booths.

“There are two things that we’ve used post-Covid that people have really liked,” says John T. Kelley. “First is the ability to watch content after the event, so we have over 100 sessions that you can watch after the event. »

“And then it’s also the opportunity to establish better contacts with some exhibitors, for example by finding a salesperson before the fair and sending him a message to make an appointment.” But also the possibility of a video meeting on the digital platform hold CES.

Search functions – such as searching for exhibitors by category (e.g. “Metaverse”) – have been improved, says John T. Kelley.

“We refined our tools because we knew our audience had changed a bit, because we have a more distant audience than what was fully live pre-Covid. »

abt-booth-ces

Life sciences giant Abbott is among the major digital health exhibitors returning to CES. Image: CTA.

The magic of a fair

However, distance learning will never fully replicate the physical experience of a trade show. Consider the usefulness of face-to-face meetings. The companies represented at the fair have an average of 29 meetings.

And “things get lost in the Zoom world,” notes John T. Kelley. Including random encounters that cannot occur there.

“There are those chance encounters,” adds Kinsey Fabrizio, “where you queue for coffee, meet someone, and start a business relationship.”

“It’s the magic of a fair, those random moments,” adds John T. Kelley.

All of the remote capabilities are “a nice addition,” says Kinsey Fabrizio, “but I think seeing a product and being able to touch and experience it is nothing like it.”

Source: ZDNet.com

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