Google fears that ChatGPT will spark a search engine revolution that could end the Internet giant’s era.
It is undeniable that ChatGPT of OpenAI has become the #1 artificial intelligence attraction open to the general public in just a few weeks. ChatGPT has answers to almost everything in form, if sometimes more convincingly than in substance. The powerful algorithms of this AI impress and unsettle.
In addition to ethical questions, there are those that revolve around the economy. And that’s the side that’s being eyed out of the corner of theEyeEye the administration of Google. Baffled by the effectiveness and popularity of AI, according to the New York Timesthe Internet giant’s management team would have triggered a “red code” for its own search engine. the head of google, Sundar PichaiSundar Pichai, reportedly ordered several teams to ramp up their efforts on the company’s search engine quality to arm them against the potential threat posed by ChatGPT. Prior to OpenAI’s acquisition and transformation into a commercial enterprise, specifically overseen by Elon MuskElon Muskthe development of the GPT-AI that powers the chatbot comes partly from the Google labs.
The algorithms of ChatGPT do not work like those of the usual search engines. ChatGPT attempts to understand user questions and intentions formulated in natural language. The chat system, that is, dialogue, allows the AI to enrich its thinking and correct the situation in case of misinterpretation. It’s this revolution that scares Google when implemented in search tools now. If the company has become inevitable, that’s precisely because, in its day, it also implemented technology that messed up the internet and eliminated most other search engines.
Google strives to develop safe and advertiser-friendly AI
For the time being, this AI has nothing to do with a search engine like Google’s. Its database is internal only. It bases its answers on what it has taken up to 2021 and does not come to pull information from the internet. Because of this, the AI can lie or misinform, claiming with very persuasive rhetoric fake newsfake news. Still, the basics are there, and this kind of AI could well be covering it up. Too bad for Google, which also has its own chatbotbased on LaMDA, or Language model for dialog applications. It can be compared to ChatGTP. Instead of exposing its AIs like OpenAI to the public, Google prefers to integrate them into real products before offering them.
If the law firm also wishes in the long term that the AI can be used for the safe use of a search engine, it also encounters a prohibitive incompatibility. Today, 80% of Google’s revenue comes from its advertising network. However, the AI of a chatbot is not at all adapted to it diffusiondiffusion of these announcements. The teams will therefore have to redouble their ingenuity to come up with a solution that will allow them to exclude a troublemaker like ChatGPS or one of its kind clonesclones.
And then we also remember Meta’s disappointments last summer with the BlenderBot 3, a chatbot capable of conducting discussions by gathering information from the web to stimulate the debates. Less than two days after its launch, the chatbot very quickly began making conspiratorial and anti-Semitic comments. After all, you want to make sure that the AI reacts like a human who algorithms act a bit like him and will give credit to the massively shared impressions.