Concerned about this AI, Google declares a “red code”

Today, Google dominates the search engine market. Despite the presence of many alternatives, nothing seems able to challenge this dominance (even if competitors propose better data protection). However, it seems that a product has finally managed to trouble the Mountain View company, which the New York Times says will henceforth be listed in “Code Red.”

This product, if you follow tech news regularly, you have surely heard about it. it is ChatGPT, the chatbot from OpenAI. At the moment ChatGPT is still an experimental product. And according to its creator, while artificial intelligence is impressive, it’s not yet reliable enough so that we can rely on it for serious things. But later, ChatGPT and similar products could replace Google.

A chatbot that makes Google tremble

As we have mentioned on several occasions, the specialty of ChatGPT is that it is able to answer questions from users in a natural way. And he is able to answer complex questions. As we have tested, it is even possible to ask this OpenAI artificial intelligence write an article (but the result is currently unsatisfactory). If this artificial intelligence poses a threat to Google, it is because internet users could later ask the chatbot questions to get a real answer, instead of typing queries into Google and getting links to websites.

In addition, in a previous article, we already shared a prediction that within a few years ChatGPT could replace Google. And it seems that Google is taking this threat seriously. At least that’s what a recent article in the New York Times suggests. According to the American newspaper, Google has activated the “Red Code”, which indicates that the company perceives the threat as very serious.

Teams mobilized against ChatGPT

Also according to these media, the head of Google, Sundar Pichai, is said to have recently arranged meetings to redefine the internet giant’s strategy in terms of artificial intelligence. And, of course, Google wants to flex its muscles at the next Google I/O event. Indeed, teams in the research, trust and security departments at Google and other departments are now working on artificial intelligence ahead of this conference, which is expected to take place in May 2023.

Google teams would be working on an answer to ChatGPT, but also other types of artificial intelligence (including ones that generate images from text). A priori, Google should have the means, expertise and data to create a real competitor for ChatGPT. In addition, some technologies used by OpenAI would have been developed by Google. The problem, however, is that Google may be reluctant to deploy such a product for fear it cannibalize its search engine, on which its ad revenue depends. On the other hand, Google could also fear that such a product would damage its reputation. Smaller companies like OpenAI don’t have this kind of limitation.

Other companies are now busy

In any case, Google is not the only one developing an alternative to ChatGPT in order not to become obsolete. For example, the search engine Neeva has already announced the development of an artificial intelligence similar to that of OpenAI to spice up its search engine. as a reminder Neeva is headed by Sridhar Ramaswamy, who once ran Google’s advertising division. Today he’s at the helm of an ad-free search engine, and for him, the new trend could reshuffle the deck.

“Last year I was discouraged that it was so difficult to break out of Google’s iron grip”he said. “But technological moments like this create an opportunity for more competition.”

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