Contrary to what The Telegraph announced, Hollywood star Bruce Willis did not sell his image to the Delaware-based artificial intelligence company Deepcake. A Deepcake publicist confirms to THR that Bruce Willis’ digital likeness rights can’t be sold, as they belong to him by default.
The company’s involvement with the star was set up by its representatives. Deepcake’s spokesperson explains that their company has created its digital twin for the 2021 ad campaigns, and any future use of the digital twin would depend on Bruce Willis.
Bruce Willis’ digital twin debuted in the ad below for Russian telecommunications giant Megafon, where stunt double Konstantin Solovyov served as a reference for the star’s face to mask. Deepcake engineers have created an “ultra-realistic” version of the Die Hard actor.
“I liked the precision with which my character revealed itself. It’s a mini movie in my usual genre of action comedy. For me, it’s a great opportunity to go back in time,” says Bruce Willis.
“Thanks to the advent of modern technologies, even when I was on another continent, I was able to communicate, work and participate in filming. It’s a very new and interesting experience, and I thank our whole team. »
The 67-year-old actor announced his retirement in March this year after being diagnosed with aphasic, which affects a person’s speech and language. He has acted in over 70 films, including Die Hard, Armageddon and Pulp Fiction.
With Charlie Chaplin and Kevin Hart
Deepcake said she was in discussions to make similar deals with other actors, living or dead. It hopes to become the biggest talent agency of its kind, bringing iconic actors back to the big screen.
“We create digital twins of celebrities and the actual production process does not require a physical presence of a celebrity on stage,” said Maria Chmir, CEO of Deepcake. “This means comedians like Charlie Chaplin and Kevin Hart can now interact in the same image.”
Note that digital twins will live forever in cyberspace, even after the death of the physical body – unless you object. Transhumanists call this digital immortality.
It seems that other celebrities like Arnold Schwarzenegger, Jim Carrey and Michelle Pfeiffer have virtual versions of themselves. As the Telegraph notes, while deepfake technology poses a potential danger to society, it offers Hollywood actors the chance to star in movies even after they die.
At the 2012 Coachella festival, late rapper Tupac Shakur performed alongside Dr. Dre. Similarly, living and dead actors could theoretically appear together in the same film.