Exclusive interview: virtual concert, avatars… Saâd Lamjarred’s very high-tech projects

By Ghana Djebbar on 09/17/2022 at 12:24 p.m.

Saad Lamjarred

Singer Saad Lamjarred.

© Copyright: Le360

VideoLike several big names on the music scene, Saad Lamjarred will in turn embark on virtual concerts, in collaboration with Meta Boundless. On October 20, the singer will share the bill for an e-evening with the unmissable Ragheb Alama. He tells us more in this interview with Le360.

Saad Lamjarred will finally give his first virtual concert. On October 20, its audience will finally discover this unique project. Around him, two other headliners and not the least: the Lebanese superstar Ragheb Alama and the creative composer Michel Fadel. Here is what he says about it:

Le360: You are among the first Arab artists to enter the metaverse. How does that feel to you?

Saad Lamjarred: I am very happy to share this experience with Ragheb Alama. It is a great honor for me. He is a successful artist and a great icon. He knows how to choose his songs and everything he presents to the public.

The audience has gotten used to seeing you on stage. Do you think he is ready to see you in virtual concert?

I know my audience pretty well. Admittedly, it’s a new experience for him, but I hope he will endorse this idea and support me. I promise him lots of new things as part of this experience, conducted in collaboration with Meta Boundless.

Do you think you will produce clips with an avatar?

It’s an idea that we had before and tried to introduce, especially for my song “Ya Ayouni”. It’s a lyrics video. We counted on the support of Zakaria Nouyeh, a talented young Moroccan man, for its realization. He could also join us for our collaboration with Meta Boundless.

Tell us about your new single ‘El Hala’“.

I sang for the second time in Egyptian dialect. These are modern words commonly used in this country of the pharaohs, which were written by Tamer Houcine. We have tried to get closer to the new generation, especially in Egypt and in Arab countries.

A message for your Moroccan audience?
It is a complicity and an infinite love that binds me to the Moroccan public. I will never forget his support and encouragement throughout my career. He holds a special place in my heart.

By Ghana Djebbar

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