GM’s Chevrolet Trax crossover features new technology, design and lower price

2024 Chevrolet Trax ACTIVE

GM

DETROIT — General Engines on Wednesday unveiled a new version of its Chevrolet Trax — the brand’s entry-level crossover — with new technologies and a more aggressive design, and at a lower price than the current vehicle.

The compact is key to attracting and retaining cost-conscious buyers for the Detroit automaker as interest rates rise and new vehicle prices continue to hit record highs. According to executives, the Trax also acts as a so-called “gateway vehicle” allowing consumers to move into the brand’s larger and more expensive crossovers and SUVs.

“It’s a great opportunity for us with people at the bottom of the market,” Chevrolet Vice President Scott Bell said during a press briefing. “It’s a vehicle that, we quote, ‘Has everything you need and nothing you don’t.’”

The 2024 Trax will start at $21,495 for an LT version, which is $1,400 less than the current model. The highest starting price will be $24,995, with additional versions in between. The only Chevrolet vehicle cheaper than the Trax is the much smaller Spark hatchback, which starts at under $15,000. All prices include mandatory destination charges.

The redesigned Trax is expected to go on sale next spring. It will be produced at a GM plant in South Korea, where the current model is built.

The vehicle will be powered by a 1.2-liter turbocharged three-cylinder engine that will produce an estimated 137 horsepower and 162 lb-ft of torque. Additional standard and optional features of the redesigned Trax include larger control and information displays, wireless Android Auto and Apple CarPlay, active noise cancellation, automatic emergency braking, blind zone monitoring and cruise control adaptive speed.

The 2024 Trax features styling that debuted on the midsize 2019 Chevrolet Blazer and reappeared on the Chevy Trailblazer, another compact crossover. The Trax is longer, lower and wider than the current model – more in line with the more expensive Trailblazer.

Executives expect the redesigned Trax to help boost the brand’s more than 10 percent market share in the smaller crossover segment. Chevrolet expects the redesigned Trax to become the third best-selling vehicle in the brand’s lineup, behind the full-size Silverado pickup and the Equinox compact crossover. These vehicles typically sell hundreds of thousands of units per year.

“We expect a lot of growth here,” said Steve Majoros, Chevrolet’s vice president of marketing. “There are still a lot of people who want a car of this kind of size, proportion and price.”

GM did not announce any electric or hybrid models on Wednesday, despite the company’s plans to offer electric vehicles exclusively by 2035.

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