Google Gives Merchants an Early Christmas Gift

– Advertising –

The gift: Google added new features for traders just in time for the holiday season.

What’s inside:

  • Conversion value rules. Users can set parameters based on location, device, and audiences or create custom value rules based on store visit or store sales conversion actions.
  • Product specific information. This tool identifies products with missing attributes, offers that are outperformed by competitors, and products with optimization potential.
  • Content API. Sales and promotions can be added to listings through the API, which helps merchants upload and manage offers at scale.
  • Shipping and return notes. Shopping ads can now be integrated with dynamic estimated delivery dates and return policies.

All goals: This suite complements the features that Google has for merchants, such as the Performance Planner tool, which produces campaign forecasts and simulations, or Smart Bidding, which uses machine learning to increase sales or profits.

– Advertising –

To conclude : A majority of American consumers (61%) start their product search on Google (according to an April Morgan Stanley survey), but fewer are using it to compare prices or find the exact product they intend to buy. Merchants already know about Google’s power of discovery, but these tools could help them put the right information in front of the right customer at the right time, hoping to make a purchase not far behind.

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