Google publishes a guide to understanding search results

With the release of its guide to visual elements associated with search results, Google presents the components of a results page in images and tells us a little more about the shape of these elements, their names, and their usefulness. Something that will interest those who want to learn about SEO…

Building a Google search results page

The guide begins by describing the skeleton of a traditional search results page and the elements that make it up. In fact, when an internet user searches for information on Google using keywords, a results page called SERP is immediately displayed. At that very moment you become aware of the various pieces of information.

The results page looks like this:

  • attribution,
  • The text,
  • The enriched results,
  • The picture,
  • The video,
  • exploration features.
A SERP on Google contains various visual elements. ©Google

The attribution includes the website name and the URL

What Google calls attribution is the feature that accurately describes the source of a result and that appears on all types of searches: text, video, image. Attribution generally includes the website’s name, its URL address, which is made up of the domain name and breadcrumb path, and the favicon, which is the small icon associated with the website.

attribution-results-serp-google
Ariadne’s thread (or breadcrumb) indicates a page’s position in a site’s hierarchy and provides orientation. ©Google

Text result includes attribution and title link

As the name suggests, the text result, formerly known as “web results” or “list of 10 blue links”, is the text content of the pages of the indexed sites. This result provides the attribution, also called the clickable title of a result, the summary part of the search result or the description cutout. The text result of a Google SERP also shows a search engine-estimated date when the content was published or updated.

As for the group of links Sitelinks Group In the image below, it contains at least two sitelinks that can point to other pages in the same domain, to anchors or headers.

Finally, the text content can also display an image directly related to the content, as well as rich results (or structured data) enriched with additional information from the website or online store owner.

text-results-serp-google
The text content of a Google SERP contains a lot of information. ©Google

The image result contains photos extracted from web pages

The images present in the search results on Google are linked directly to a website. They are displayed as the result of search queries by Internet users and are more likely to appear as part of a targeted image search.

The elements that are present in an image result are: the attribution which contains the website’s information as well as the thumbnail of the image which can be clicked from the results and leads directly to the website hosting the image.

image-results-serp-google
Attribution and thumbnail form the result of an image query. ©Google

The video result shows a thumbnail embedded in a website

Similar to an image query, videos in search results also come from a webpage and are likely to appear more frequently in a video query.

The elements that make up this result are: the thumbnail that leads to the video embedded on a website, the clickable title link of the video’s landing page, the attribution, which displays information about the source of the file and the video’s publication date.

video-results-serp-google
Video thumbnail, title link, attribution and date are the main information of the video result. ©Google

Explore features give you more leads

These features allow internet users to explore other content by asking questions or suggested searches based on other people’s requests. They are divided into two groups: related searches and related searches. These suggestions and questions are directly linked to the internet user’s original query and can be particularly useful when searching for keyword ideas, for example.

1. The Associated Research Group

The search engine automatically offers the Internet user who enters his query further suitable ideas. They are linked to information that other users are looking for.

functions-crawl-results-serp-google
With the affiliated research group, you will be offered new ideas parallel to your request. ©Google

2. The group of related questions

Based on the original question asked in the search engine, the related question group presents other ideas and queries revolving around your main query.

features-explore-group-related-questions-google
Suggested related questions directly relate to the user’s initial query. ©Google

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