Inflation has already hit tech and prices could rise further

Technological products, the beautiful ones, that we love, that have all the latest innovations and functionalities, are expensive. They always have been. Complaining about the prices of new Apple devices hardly makes the news, and even top-end Android has always gone up in price. But what we are experiencing now is different.

For several months, everything has been more expensive: from the various domestic users, to fuels, to basic necessities, Italians (and others) are bearing the brunt of inflation as galloping as we ever had. seen for decades. All of this has probably anesthetized so many increases that there have also been in the world of consumer electronics, which now affects not only new products, but also old devices. It is such a systematic and widespread phenomenon that it can no longer be attributed to a single company, but to an entire sector, not to mention the economy in general.

When Apple unveiled the new MacBook Air M2, the price of the previous Air M1 went up. At this time, it may seem like a strategy to push the new model, but looking at it from a broader perspective, there is a trend. For years, the base iPad was a thorn in the side of all the competition, as it was priced on par with a low-end PC, and often times it was even better from a navigation standpoint. and multimedia, going as far as at the same time to attack two different markets, also on the price front. With the arrival of the new iPads, on the other hand, the 9th generation iPads and the iPad mini have increased, and not just a little: 50 euros for the iPad, at least 100 for the iPad mini. It must also be said that the new 10th generation iPad costs 200 euros more at launch than the previous model, but that the new products are expensive, it is something that passes more easily on the sly.

The systematic increase in the price of old devices, however, is something much more alarming, both because it clearly reflects a problem in the industry itself, which obviously incurs costs that increase even on a technology not recent, and because it prevents consumers from a precious opportunity: that of resuming the old devalued model when the new one is released. And let’s clarify that we used Apple as the primary example, but that’s certainly not Apple’s problem. We have long become accustomed to the continuous price increase of high-end Android and iPhone, but there is something new this year, which we could call shrinkage. It’s a term borrowed from English and the world of food: same packaging as before, same price, but with less product inside. And how would such a thing work in technology?

Take for example the latest Xiaomi 12T: high-end smartphones with a 2-megapixel macro camera to “make up”, to the point of not convincing DxOMark. And it is clear that Xiaomi is this virtuous company that remains faithful to its objective of maintaining a maximum profit margin of 5% on average on all its products. Yet she, too, is forced to raise her price, or remove something to avoid doing so. And it is clear that, once again, we have taken Xiaomi as an example, precisely because the price has always been one of its strengths, but we are no longer talking about a phenomenon limited to a specific company.

The only exception, at least in the smartphone landscape, are Google’s Pixel 7s, which maintain the same price as the previous generation while sometimes improving it significantly, and it’s no coincidence that we’ve set Pixel 7 Pro as the premium phone of the year. But here we are talking about Google , a company that has its core business elsewhere, and on smartphones it can also afford margins below 5% of Xiaomi, or even worse. Even Google, however, has to do the math in its own pocket, and where it feels it needs to cut, it has already shown recently that it can ruthlessly mow.

A few days ago, Nothing, a company probably unknown to most, announced that its true wireless earbuds, which launched over a year ago, would soon be up 50 percent. Take a look at the Samsung TV page and you will see that the Neo QLED 2022 is easily more than 1,000 euros more than the same 2021 model (with the same series and the same diagonal). And also at Samsung, you may have missed that the Galaxy Watch 5 costs at least 30 euros more than the Watch 4, and technically they are almost the same smartwatch. Sonos, a brand that is anything but cheap, had already raised the price of its entire range, including older models, last year. Amazon Prime membership is also increasing, Netflix is ​​targeting sharing, Disney+ prices are increasing, and in general the best electronics are steadily or rising, or offering less for the same price, and deals on older devices are getting cheaper. increasingly difficult to find.

And the forecasts for the near future are far from rosy. The impact of the Russian-Ukrainian war on the European tech market has been discussed for some time, but recently the International Monetary Fund revised its forecast downwards: global growth for 2022 remains confirmed at 3.2%, while for 2023 was lowered to 2.7%, against 2.9% expected in July; for Italy in particular, we are talking about a recession in 2023, with a drop in GDP of 0.2%, against 3.2% in 2022, or the worst is yet to come. We all know that in times of crisis, other things are essential. Soaring gas and energy prices are undoubtedly a concrete concern, with which we will have to deal more and more in the months to come, and ancillary goods, such as technology, are at the bottom of the list of needs. In our own way, we try to help you with the selected offers articles that we publish every day, as well as with our Telegram channel, where you can find other flash promotions and discount codes on consumer electronics. So if you want to pull off a quirk, you can at least do it cheaply.

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