La Poste launches into NFTs
The NFTs offered by La Poste, which are part of a larger collection, present portraits of people encountered by postmen in France during their rounds. A total of 4,000 shots were taken, and they can be seen in a virtual exhibition that was produced with Yann Arthus Bertrand.
Among the collection of snapshots, 10 have been transformed into non-fungible tokens. On the Binance site, we see that they reach prices located around 0.4 BNBor about 80 euros at the current price.
Some of the NFTs offered by La Poste
All proceeds from sales will be donated to the Red Cross, in particular for actions aimed at improve the humanitarian situation in Ukraine.
👉 To go further – How to assess the potential of a collection of NFTs?
La Poste collaborates with Binance
A notable aspect is of course the collaboration with Binance, another juggernaut that exercises in the field of cryptocurrencies. As a reminder, Binance NFT Marketplace has existed for a year now, and it had already signed prestigious partnerships, for example with the Hermitage Museum.
On his side, Changpeng Zhao welcomed this collaboration in French:
Like a letter to @GroupeLaPoste 💌
— CZ 🔶 Binance (@cz_binance) June 17, 2022
The CEO of Binance sees this as a sign of adoption, pointing out that La Poste existed long before the Internet, and that the brand is now found on the blockchain.
This shows in any case that NFTs continue to arouse interest in an increasingly wide fielddespite the general fall in cryptocurrency prices.
👉 Read also – Ukraine: the government sells a Cryptopunk NFT to finance the war effort
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