Microsoft has a plan to weaken Google with Bing: it’s called ChatGPT

Microsoft has an idea to counter Google’s web search: linking its own Bing solution with ChatGPT. Goal: to provide even more effective answers to inquiries from Internet users.

This could be the key to dethroning Google as the solution for finding information on the web. And apparently Microsoft intends to take this opportunity to improve the market share of its own tool: Bing. After the elements owned by The informationMicrosoft wants to integrate ChatGPT to Bing to make it even more efficient.

ChatGPT is the high-tech surprise from the end of 2022. It is a conversation agent developed by OpenAI based on advanced artificial intelligence algorithms. It allows you to generate text on demand depending on the elements you are asking about: a recipe for Christmasa fanfiction, a convincing scamEtc.

ChatGPT generates natural language as if we were addressing a person (we wanted Use it for a Turing test, but things took an unexpected turn). Of course, social networks have extensively documented the tool’s limitations and flaws. Nevertheless: In several situations, the tool produced successful texts and sometimes managed complex tasks.

Microsoft sees ChatGPT as a way to really challenge Google

If the building proposed by OpenAI is still fragile, today the foundations seem solid enough to consider ChatGPT in an operational service like Bing, Google’s rival search engine. made in microsoft. The tool is based on a GPT-3 language modeland supervised learning and reinforcement learning techniques in AI.

Such a tool can already find answers to the questions asked in the text input area on the web. On a larger scale, it’s a direct threat to a company like Google, which has emerged and grown through its stranglehold on online search. To put it more bluntly, these agents could replace Google.

It’s also a potential threat for a solution like Bing – but probably less so: First, because Microsoft doesn’t rely on web search as much as Google (the Redmond-based company could very well exit that market). Then because the group intends to take advantage of the tool by integrating it rather than resisting it.

The Bing homepage.

Google, for its part, sees this as an existential threat. On December 21st, the New York Times showed in an article that the threat is taken very seriously internally. A sort of red alert has been triggered and significant resources are being diverted to bolster similar projects available to the group – with undoubtedly notable announcements at the next I/O conference in May.

Microsoft’s interest in ChatGPT is by no means neutral. He sees this as an opportunity to compete with or even weaken Google in the search field. It’s also a return on investment. In July 2019, Microsoft has invested a billion dollars in OpenAI. If it adds value to Bing and takes market share from Google, it will have been an extremely profitable expense.

In a way, ChatGPT pushes Google’s logic to extremes, which is what is being done.” reaction machine (it sometimes displays certain information directly on its pages instead of sending the internet user to websites), and not just a search engine. He pushes her, twists her something against the Mountain View company.

When Google launched its “response engine” there was a lot of criticism because the cues the company gives on its engine (like the weather, the stock market or the result of a game) are so many lost audiences for websites, which also offer you. In fact, Internet users no longer have to click on the pages. Here ChatGPT does the same thing: there are answers too. No more clicking on Google.

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An AI creates poetry // Source: Canva

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