Mollie’s weekly e-commerce tip: #4 optimize your technology – Press Releases

Black Friday (November 25) and Cyber ​​Monday (November 28) started in the United States and have become two unmissable days in Belgium. The figures show that small retailers saw their Cyber ​​Monday 2020 sales increase by 501% compared to average daily sales in October. Global Black Friday sales were around $188 billion in 2020.

Mollie, one of Europe’s fastest growing financial services providers, has developed a number of tips to help e-tailers make those shopping days a real success. Each week, they share with you 1 tip that will help you optimize your platform, increase your conversion rate and generate additional sales. Tip of the week: optimize your technology.

Whether it’s payments, analytics, or shopping, SaaS (Software as a Service) tools bring a lot to e-commerce. Today, for example, you can “rent” advanced technology for a fraction of what you used to pay. So you have access to cloud-based ERPs, user-friendly payment solutions, and AI-driven data tools to sell as much as possible and keep your business running smoothly during the Black Friday rush. It also facilitates conversational commerce and email marketing. If you’re choosing a new tech tool, be sure to keep these things in mind:

– Can you integrate it into your current technologies?
– Does it offer everything you need?
– Can it grow with your business in the long term?