More than 40 of Google’s European rivals want EU tech law to be used, to allow more competition on its search page


More than 40 European rivals to Google’s shopping service on Monday urged EU antitrust regulators to use newly passed tech rules to ensure Alphabet’s unit complies with a 2017 EU order aimed at allow more competition on its search page.

The European Commission fined Google 2.4 billion euros ($2.33 billion) five years ago and demanded the company stop favoring its shopping service.

The company later said it would treat its own shopping service the same as its competitors when bidding for ads in the buy box that appears at the top of a search page. .

In a letter to Margrethe Vestager, head of EU antitrust policy, the 43 companies – including Britain’s Kelkoo, France’s LeGuide Group, Sweden’s PriceRunner and Germany’s idealo – said the proposal was insufficient. legally and that it did not allow them to profit from ad auctions.

The Commission must reopen space on general search results pages for the most relevant providers, removing Google’s buying units that allow no competition but result in higher prices and less choice for consumers, as well as an unfair transfer of profit margins from competing merchants and CSS to Google“, the companies said in the letter.

They say Google’s mechanism violates the Digital Markets Act (DMA), Ms Vestager’s new regulation to limit the power of tech gloves, which will come into effect next May.

“Google’s prominent integration of purchase units constitutes a prima facie violation of the DMA’s prohibition on self-referencing,” they said.

“Given the unambiguous new legal framework, now is the time to walk the talk. The most serious case at the heart of the DMA calls must be brought to an effective end,” said the companies, from 20 countries. Europeans.

Source: Letter to Margrethe Vestager, Head of EU Antitrust Policy

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