Zapping Autonews racing Porsche Mission R: the electric track concept in video
This is a new step that has been taken by F1 in terms of marketing and this breakthrough comes from McLaren. Indeed, Zak Brown’s team has installed two screens around the cockpit of the MCL 36 to be able to dynamically change the display of sponsors.
A feat that replaces the usual stickers that represented the sponsors. In addition to this, the helmets of the McLaren pilots also have this dynamic display technology.
Check this out. 🤯 @McLarenF1 pic.twitter.com/PoO1lkvC4p
—Jeff Gluck (@jeff_gluck) October 20, 2022
.@McLarenF1 is experimenting with new digital screens beneath the halo to help sponsor messaging, and the technology also can be used on driver helmets. pic.twitter.com/rFH2tnfOSt
— Adam Stern (@A_S12) October 20, 2022
In short :
It is an innovation like never seen before in F1, McLaren will use a screen to display its sponsors on its car during the United States GP. In addition to this, the helmets of the McLaren pilots also have this dynamic display technology.