Science and technology are having an increasing impact on the beauty industry. From virtual makeup to LED devices developed by NASA… How are industry players using the latest innovations?
The global beauty and care market reached more than 464 billion euros in 2021. By 2026, the market is expected to reach 631 billion euros. Science and technology are innovation tools for the industry: from makeup in the metaverse to virtual try-ons, whether it’s finding the perfect lipstick color or analyzing skin in depth.
Unparalleled experiences to find the perfect product
L’Oréal is the world’s largest manufacturer of beauty products and is investing heavily in these opportunities. Mehdi Moutaoukil, Digital and Marketing Director of L’Oréal Middle EastShe is enthusiastic about these changes: “Today the world lives on technology and data. We are entering a whole new era of creation, not only for products, but also for objects and services that allow us to offer our customers perfect experiences..”
“Today, when you take a selfie, you can try on whatever makeup you want, whether it’s lipstick, foundation, or mascara. You can take a picture, send it to your friends, see what goes best with your clothes and hair color, and then choose the perfect product. For Yves Saint Laurent Beauté we have a preview of “scent“. It is an amazing experience that, with technology, makes it possible to analyze your emotions and advise you on the most suitable products.. We know exactly which scent makes you feel good.”
New skin care rituals
Consumers are becoming better and better informed. They make sure that the products have been scientifically designed and developed and really have the advertised effect.
In search of beauty and well-being, many of us turn to traditional spas. But some are now incorporating new technologies and delivering proven results, in addition to relaxation.
The enterprise cell return has, for example, developed LED devices with scientists from NASA. They slow down skin aging and work against muscle tension and hair loss.
dr Amanda Powell, CEO of Cellreturn, explains their principle: “LED technology works deeper. Your skin cannot absorb everything due to the skin barrier. But with LEDs, the wavelength penetrates 6 millimeters under the skin. This is important because the rays are absorbed by the cells’ mitochondria. The mitochondria are the cell’s energy source: they produce ATP, adenosine triphosphate. In order for a cell not to die, for it to function perfectly, you need ATP. The rays we speak of penetrate under the skin, generate ATP and trigger cascading micro-processes that help cells regenerate and repair.“
Beauty salons between art, technology and science
Ouronyx reinvents beauty salons by combining art, technology and science. Their salons in Dubai and London offer aesthetic facial treatments without a surgical approach: based on science and the latest technological innovations, they prefer a global approach to make aesthetic treatments more effective.
The initial consultation includes a medical questionnaire, a personality test and a detailed facial analysis. dr Halah Taha, Aesthetic Doctor at Ouronyx, describes the tools used: “We have 2D imaging to capture the entire face, moving or relaxed. With our pioneering technology, 3D imaging, we can see loss of volume, wrinkles and can even measure pigmentation: that of the skin today, but also that the person will have in the future..”
The Ouronyx team also sees the technology as a tool to better inform the patient: “We have four toolsexplains Dr. Halah Taha. “They measure wrinkles, loss of volume, pigmentation and redness of the skin. As experienced doctors, we know what you need. But our clients cannot see all this in their mirror, so technology helps them to better understand their aging process.” the specificity of their case… In this way, we can jointly decide on a protocol to achieve the desired goal..”
On the way to immersive beauty
For industry professionals, the use of technology is essential to meet customer needs. At L’Oréal Middle East, Mehdi Moutaoukil sees this as a great source of renewal and creativity: “Over the last few decades we have digitized our consumer experiences and we will continue to do so. With the rise of Web 3.0 and the Metaverse, the possibilities for beauty become endless! Moving forward, we will offer our customers a more immersive journey.”
In the future, beauty will not only be an aesthetic search, but also a scientific research.