Technology and electronics: 5 things to see at CES, the world’s largest trade show

An attendee tries out connected devices from Haptics Inc. for a video game at the Technology Show (CES) presentation in Las Vegas on January 3, 2023. (©AFP/Robyn BECK)

the world’s largest trade fair for technology and consumer electronicsThe Consumer Electronics Show (CES), opens on Thursday, January 5, 2023 in Las Vegas (Nevada) with hopes of a revival after two difficult years marked by the pandemic.

Here is five large folders continue until Sunday.

What size?

Three years ago, High Mass in Las Vegas was more than crowded 117,000 visitorsa few weeks before the Covid-19 pandemic shut down part of the planet.

In 2021, only 40,000 remained to attend a hybrid version of CES amid a tidal wave of the Omicron variant of the coronavirus that had prompted many to stay home.

“It’s a great feeling to see people reuniting after two or three years of darkness,” said Gary Shapiro, President of the Consumer Technology Association (CTA), which organizes this amazing outing in the middle of the desert.

Las Vegas Convention Center.
Las Vegas Convention Center. (©AFP/Robyn BECK)

The organizers hope to bring together more than 100,000 participants for this CES yearan event whose first edition dates back to 1967 in what was then New York.

The car picks up speed

The automobile will dominate this year, with nearly 300 industry exhibitors gathered in a dedicated exhibition hall, including presentations from Stellantis, BMW and the presence of Honda executives.

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“It’s almost going to feel like you’re at an auto show this year,” summarizes Kevan Yalowitz, Accenture’s head of software and platform activity.

The technological acceleration of the automobile now makes CES an obvious target amid the loss of momentum of the Detroit show, which was suspended for three years before restarting on a smaller scale last September.

Although the arrival of fully autonomous cars seems further away than initially expected, the majority of the innovations presented this year aim to replace the driver with the software.

Among the novelties is the possibility of updating the vehicle management software remotely, for example via a computer or smartphone. These programs could “instantly change vehicle operating parameters and identify problems that can be fixed without the driver even realizing it,” Yalowitz says.

The metaverse sticks

Last year’s CES was shaped by the idea that the virtual realityaccessible with a headset, was the future of the internet.

But the enthusiasm ran out of breath, burdened by Meta’s bad year (ex-Facebook), consider the Metaverse Locomotive. The Menlo Park, California-based group is still struggling to convince users to take the plunge, despite colossal investments.

The metaverse “is not yet a mainstream category,” says Carolina Milanesi of Creative Strategies.

Virtual worlds will be in the spotlight again this year. Several companies and speakers will thus show the possible applications of these parallel universes.

The connected revolution

That connected devices have been gaining momentum for nearly a decade, but the market remains highly fragmented, with dozens of manufacturers and many competing standards and norms.

Under the aegis of the Connectivity Standards Alliance (CSA), more than 550 companies have worked together to define a common protocol that experts see as a revolution.

With the new standard called Matter, the first version of which launched in October, it will now be possible to buy a device from almost any brand and connect it to your home’s existing ecosystem, whether it’s powered by Amazon’s Alexa or Google’s Nest apps.

Installation of the Google brand in Las Vegas.
Installation of the Google brand in Las Vegas. (©AFP/Robyn BECK)

“Some products have already received their certification” for compliance with this new standard, “and there will be many more to be seen in the aisles of CES,” announced Techsponential’s Avi Greengart. “We will see Matter devices synced to doorbells (entrance), vacuum cleaners and others,” adds the analyst.

green technology

The topic of climate change has been a big topic at CES for a number of years, even if the events dedicated to it attract less public attention than the latest electronic gadgets.

Green Technology is getting its own exhibition space this week, a sign of the organizers’ desire to give the topic more visibility.

Source: © 2023 AFP

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