the good return on investment of the participants at the CES in Las Vegas

Eighteen companies from Aquitaine are participating in CES in Las Vegas until January 8, 2023, the annual consumer technology show with innovative products or software. The chefs who have already tried the experience do not regret investing the journey for their development.

It is here global mass of technological innovations in electronics: The CES (Consumer Electronics Show) opened its doors on Thursday 5 January in Las Vegas and is expected to welcome more than 100,000 visitors after the Covid period.

Again this year, 24 SMEs and start-ups from Nouvelle-Aquitaine will take part under the region’s banner, including 18 based in Aquitaine. Nouvelle-Aquitaine is also the second region in terms of innovation. While some companies have increased travel to Nevada in recent years, two-thirds are traveling there for the first time and are funding most of the trip. Stand price, flight tickets, accommodation, the sum quickly goes up to 15,000 euros for a delegation or even up to 40,000 euros for an independent appearance on the “market place”.

Among the exhibitors this year are nine companies from the Gironde, three from the Pyrénées-Atlantiques, one from the Landes and one from the Dordogne.

This is the case of Flovea, a plumbing company for professionals based in Saint-Paul-lès-Dax that has entered “Green Tech”, green and ecological technology. The company is taking part in the US trade fair for the sixth time.
Eight years ago, its founder Thierry Mignot developed the “Predictive Flowbox”, a connected solution that allows the management and monitoring of a building’s water network in real time via a dedicated application. “In the event of a leak, we can shut off the water remotely or even try to predict the leak thanks to artificial intelligence.” explains the director, a former plumber who sent three employees to CES this month.

The company, which employs 50 people, is in full development with the establishment of a subsidiary in Dubai, a region where water management is closely monitored. “We now want to station in the USA” adds Thierry Mignot. “Our solution sells well in France and is interesting for Americans. It’s a difficult and demanding market, but we’re interesting for distributors. We had already won an award at CES in 2019. This will give us yet another opportunity to be seen and measure the global temperature.”
If the boss admits that he only got “little feedback” when he first took part, then persistence and work have paid off. “We were encouraged by our colleagues to continue our projects”.

Seven companies also only go there as visitors. This is the case of Goupil in Lot-et-Garonne, specialized in the construction of electric utility vehicles for the collection of baskets or containers for the maintenance of parks and gardens. They had represented 2022 with a stand. On Thursday, January 5th, the electric cars of tomorrow were the attraction in Las Vegas.

“We were able to discover and meet suppliers with high added value (battery, screens, active security system) as this fair is the ideal opportunity to observe the main trends in the mobility sector (technological choice, design, ergonomics)”, explains Philippe Hugue, commercial manager from Las Vegas.

“Yesterday we were able to hear a speech by Carlos Tavarès, CEO of Stellantis (ex PSA). It is very insightful about customer expectations”, says the director, who is already working on the future models that will hit the market in 2026. 75% of the 3,000 vehicles produced annually are sold for export, mainly in Europe.

Rethinking mobility for travel is also the goal of VUF BIKES (33) or Buttairfly (33) for the city, traveling cleanly across the seas with Aqualines (64) or even transporting construction site loads with Flying Whales (33) to revolutionize CES.

Other companies are working on the factory of the future with the production of parts in industry (Lynxter -64-), the smart city of tomorrow or the promotion of technology at the service of people (Orthonose or Satelia -33-) .

According to Jérôme Leleu, former Bordeaux attendee of the 2017 show and former director of French Tech in Bordeaux, CES is a great opportunity.

There is a lot of preparation ahead. And it’s very beneficial to go there for a product launch. It is to live at least once!

Jérôme Leleu, director of Simforhealth

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He himself had a major impact on his business. “SimforHealth was recognized at CES as one of the 4 eHealth innovations with giants like Phillips. That got us a lot of reports. It changed everything!”, pe reminds the head of Interaction Healthcare and Simforhealth, two companies in the field of e-health, more precisely the training of health professionals.

Since then, however, the director has happily made other, more specialized shows because CES remains a generalist. In early 2021, a survey was launched among the 92 companies that had attended CES with the New Aquitaine delegation at least once since 2017. Half had answered and the result was clear: 75% of them estimated their return on positive investment, even very positive.

According to the region, 104 innovative companies have been able to win 275 new customers and generate sales of 4 million euros over the past six years. Founded in 1967, CES therefore seems to remain a successful company.

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