How will the metaverse influence the value of the company in the future? Emma Ridderstad, CEO of Warpin Media has her take on the matter.
Forbes contacted Emma Ridderstad, CEO of Warpin Media, an immersive technology solutions company focused on bringing the enterprise metaverse to forward-thinking organizations. Emma Ridderstad imagines the metaverse as being all the online activities currently carried out, through smartphones or computers, but in immersive 3D, via virtual and augmented reality.
In the metaverse, we will be able to move seamlessly between worlds to work better, play better and communicate more freely. Emma Ridderstad explains: “This technology allows us to appeal to more senses at the same time, which makes the experience much richer”.
What is the commercial value of the metaverse in the future?
Warpin Media works with innovative companies that already recognize the potential power of the metaverse, and some companies are already using the metaverse in unique ways.
For example, some companies are using augmented reality (AR) and virtual reality (VR) to deliver consumer experiences and engage them like never before. At the premiere of a new movie Star Wars in Japan, the H&M brand set up a designer stand in its Tokyo store. Shoppers could wear Magic Leap AR glasses to transform simple black t-shirts into personalized clothing they could take home.
Other companies are finding ways to use AR and VR to let customers try or test their products. Luxury car maker Ferrari, for example, showcases its models in AR, so shoppers can “walk” around the cars and even dive into the cars’ engines and braking systems.
Many brands are also looking to offer virtual 3D versions of their products. More and more consumers will be interested in purchasing NFT clothing that mirrors physical clothing and accessories.
Businesses can also add value by integrating storytelling into their immersive experiences for customers. A whiskey maker collaborated with a hotel to create a new cocktail, then developed an immersive experience that transports consumers to Scotland to fly over the Highlands, lets them learn about whiskey making and gives them a virtual tour of a distillery . After the virtual tour, the customer takes off their VR glasses and can taste their whiskey-based cocktail. These kinds of immersive brand storytelling experiences are a great way for businesses to connect with their customers in innovative ways.
Emma Ridderstad adds: “From a consumer perspective, you will have so much more information about the brand and the product you are buying, because this is the first time that you are not limited to an advertisement or a print spot. in 2D. You can really work with the product […] as if you were interacting with a normal ad, but bringing it to life in 3D. »
What forward-thinking companies should do to prepare
Emma Ridderstad offers some advice for companies wanting to get into metaverse technology: “All companies should start thinking about using VR for their own in-store training or that of their staff. Businesses can experience the metaverse through VR and AR and use it to practice things that you already need to practice within the business. You reap all the benefits of lower costs and better retention.”
She also recommends having a policy of thinking big, starting small, and experimenting often. “Have the end goal of what you can imagine with this technology, but start with a very small project and see how it goes,” adds Emma Ridderstad. “You emerge yourself in a whole new way, but then look at how technology can solve a business’s problem. »
Companies should also use a variety of voices to contribute to projects. When entering the metaverse space, companies need not only tech savvy people, they need people who understand human behaviors, so that one can create safe and secure metaverse spaces in which customers want to find themselves.
A broader vision for the metaverse
In her work with Warpin Media, Emma Ridderstad has a broader vision of the metaverse: “My hope is that we can use this technology to improve the human experience […] to build bridges between people. I want us to work with empathy and creativity and use the metaverse to bring people together.”
Article translated from Forbes US – Author: Bernard Marr
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