The Tour de France starts for 2023 in Web3

The Tour de France 2023 will be partly held digitally. The organizers announce that fans will be able to collect non-fungible tokens (NFT) representing the different phases. How will it look?

The Tour de France is introduced in Web3

The Tour de France announces that NFTs of the various stages – modestly christened” exclusive digital content– will be offered to the fans. The 21 digital collectibles will be distributed for free across games. 21 special NFTs will be distributed, allowing their owners to “a VIP experienceon one of the steps.

After the initial distribution of these digital objects, a second phase follows. Those who collect several of these can “more or less exclusive rewards depending on the level of completion of the collection“. The community will also be offered a discord to bring collectors together.

The non-fungible tokens offered by the Tour de France are offered through Polygon. A choice justified by thelimited power consumptionof the network.

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NFTs are resold to promote bicycle mobility

NFTs will be resalable on the secondary market. The profits thus obtained are entirely donated to the program”The future with the bike“. This is an initiative of the Tour de France, which aims to promote mobility by bicycle.

According to Christian Prudhomme, director of the Tour de France, this is a “popular” initiative for the Grande Boucle:

A real folk festival in July, [le Tour] creates a close proximity to its audience on its 3,500 km long route. The digital collection of the stages of the 2023 Tour de France follows this logic: everyone will have the opportunity to receive exclusive digital content of the Grande Boucle. The lucky ones will be able to live unique moments thanks to them.»

We note some caution with the Tour de France not using the word “NFT”. But it still shows a clear openness to Web3, which is increasingly positioning itself as an innovative way to connect with fans.

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Source: press release

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