From 24 to 27 January 2023 at Messe Essen:
The world’s leading trade fair for horticulture IPM ESSEN presents innovations and trends for plants, technology, ornamental plant cultivation and trade
Cutting-edge technology, factory innovations and trade concepts at a glance
This is what the international green industry has been waiting for: IPM ESSEN opens its doors again after a break caused by the pandemic. From 24 to 27 January 2023, the world’s leading trade fair for horticulture will attract visitors with a comprehensive supporting programme, future-oriented products and extensive networking and ordering opportunities. 1,330 exhibitors from a total of 46 nations are expected at Messe Essen. Trade visitors experience further developments and innovations in the areas of plants, technology, floristry and garden elements throughout the entire trade fair. Great Britain presents itself as a partner country.
“In view of the current economic and ecological challenges, there is a great desire for information exchange and innovation. IPM ESSEN offers the ideal platform to develop solutions for topics such as sustainable production, fragile supply chains or a shortage of skilled workers. After three very dynamic years, Essen will again be the meeting place for the global green industry for four days with the International Plant Fair. We look forward to more than 1,300 exhibitors,” says Oliver P. Kuhrt, Managing Director of Messe Essen. Outlook and further: “The response is excellent, even if the Asian market is notoriously reserved; Unfortunately, the strict travel regulations in particular are making planning the trade fair even more difficult this year.
“Essentially green and British”
Supported by the UK Department for International Trade and the British Embassy, Great Britain is presenting itself as a partner country at IPM ESSEN 2023. Exhibitors at the joint stand in Hall 7 will present products from the areas of systems, technology and equipment. Another highlight is the International Horticultural Forum. Under the motto “Quintessentially Green & British” issues of sustainability, the value of new crops and the marginal agricultural model will be addressed. A delegation of British gardeners will visit the fair to find out what’s new. There will also be live British music and bagpipes to entertain visitors.
Exhibition rooms at a glance
The exhibition room “Plants”. is represented in Halls 1, 2, 5, 6, 7, 8 and the Galeria: from cut flowers, bedding and balcony plants, aromatic herbs, snack vegetables and house plants to Christmas trees, Christmas trees, perennials and shrubs. Among them are many new varieties and new developments. New themed tours on climate trees and perennials with a meeting point in Hall 6 present sustainable plant ranges.
In the technical area of Halls 3, 4 and the Galeria, resource-saving production is one of the central themes. With the new innovation center for horticultural technology in Hall 4, trade visitors have an exclusive place to find out about smart technologies and get advice. Gate reduction also plays a role and start-ups as well as research and scientific institutions present ongoing projects.
Hall 5 welcomes exhibitors from the “Floristry” sector. Sponges, ribbons, markers, vases, plant pots, plant bowls, decorative elements and greeting cards are part of the range. The concept store celebrates its premiere by presenting additional ranges for the specialist trade in an open concept from table culture to delicatessen. In Hall 5, young companies will also be presenting their ideas at the “Young Innovative Companies” pavilion, which is sponsored by the Federal Government.
The “Garden Equipment” section est distributed over the entire field. It includes POS software and systems, labels and displays as well as shop fittings and accessories for the presentation of goods. It’s also the theme IPM Discovery Center in Hall 7. Green Stylist and Creative Director Romeo Sommers stages the products of the exhibitors in coherent and energetic concepts for the point of sale.
The Green City in Hall 1A lures visitors to the world’s only revolving stage with live florists by master craftsmen, inspiring showrooms and workshops. The Association of German Florists (Federal Association FDF) presents itself as a partner. Green City is also home to other green clubs. For example, the State Horticultural Association of North Rhine-Westphalia, together