Tim Cook, the CEO of Apple, expressed his opinion on the concept of the metaverse. Apparently, he still doesn’t believe in this much-talked-about technology.
“I still think he’s important that people understand the concept says Tim Cook to the Dutch publication Bright. “And I’m really not sure the average person can tell you what the metaverse is “.
Unsurprisingly, Apple has yet to publicly announce any plans for the metaverse. Remember that this term describes the virtual reality platforms (VR) where people can interact. To do this, they must use a immersive technology like a virtual reality headset. These virtual worlds already exist, in one form or another.
But the big names in technology are already working on hardware and software development necessary for people to spend a lot of time (and money) in the metaverse.
Tim Cook is a big supporter of augmented reality
Mark Zuckerberg and Meta are strongly invested in the metaverse concept. Companies such as Microsoft and Disney have also drawn up metaverse plans.
However, some experts suggest that the metaverse hype partly exists because people don’t yet understand what it’s going to look like. In June, the former CEO of Google, Eric Schmidt, summed up the general confusion over the concept. He pointed out that there is still no agreement on what the metaverse actually is.
Similarly, the CEO of Snap, Evan Spiegel, called the idea of the metaverse “ambiguous and hypothetical”. As a result, he pushed his business plans around augmented reality (AR).
Tim Cook is also a big supporter of augmented reality. And Apple is developing an AR/VR headset that could hit the market in 2023, according to Bloomberg. The future of augmented reality “will go much, much further” than today’s applications, explained Tim Cook.
“I think augmented reality is a technology deep that will affect everything Cook pointed out. “Imagine that you could suddenly teach with augmented reality and demonstrate things that way. Or medically, etc. “Like I said, we’re really going to look back and think about how we once lived without AR.”