Will ChatGPT replace Google?

Red alert on Google fearing ChatGPT, the supercharged chatbot, will be made public on November 30th Open AIdoesn’t come to question the technological giant’s dominance of internet search, the remains the basis of their business model.

Company head Sundar Pichai attended a series of meetings aimed at redefining Google’s artificial intelligence strategy and suspended several working groups to allow employees to focus on the threat posed by Google. Others have been tasked with designing new products based on artificial intelligence, for example to generate images, whether artistic or not, like DALL-E, another fork of OpenAI, knows very well.

Microsoft jumps at the chance

At the same time, Microsoft announced that it wanted to integrate ChatGPT Am, Google’s rival search engine, which has around 2.5% market share of global online search (vs. 92% for Google). While Bing’s market share remains very modest compared to its competitor, it still generates significant revenue and shouldn’t be underestimated.

Last June, Microsoft announced it had generated $11.6 billion in search revenue over the trailing 12 months, and Bing makes up the majority of that, along with other services like MSN.com. For comparison: Twitter generated just over five billion in sales in the same period.

The chatbot that has the answer to everything

ChatGPT has ignited the web ever since OpenAI made it freely available to the public. Indeed, this chatbot is able to generate several paragraphs of a solidly constructed and written argument for any question asked by the user, text that often looks deceptively similar to what a human could have written. Internet users have used it to do schoolwork, write lines of code, paste the Bible, or even write sonnets on absurd subjects.

But most importantly, by presenting a reasoned and synthetic answer on each topic that summarizes the knowledge available on the internet, ChatGPT could completely change the way we access information online. Instead of having to type in keywords to get a series of relevant links where we have to search for the information that interests us ourselves, we could ask a question that comes to mind and get an exhaustive answer immediately. .

A threat to Google?

As more content becomes available on the web, it becomes more difficult for internet users to find the best answer to their question. Products like ChatGPT make it possible to find information instantly without having to go through multiple websites and without having to navigate between ads says Amr Awadallah, co-founder and CEO of Vectara, a company that integrates artificial intelligence into a variety of applications.

According to him, by democratizing the use of artificial intelligence, ChatGPT will make it easier for small players to set up competing search engines. ” ChatGPT is already making waves in the online search market. Until now, the most sophisticated search engines have been the domain of tech giants. Today, the best artificial intelligence algorithms become available to developers who can mobilize their capacities to compete with the best search engines on the market. »

An opinion shared by Morgan Stanley analysts: Shortly after the launch of ChatGPT, the American bank published a report in which Brian Nowak, their expert on all things Alphabet, confirms that language tools like ChatGPT help online searches Market shares can decrease giant and ” question Google’s position as the public’s gateway to the Internet. »

Why Google’s room for maneuver is limited

Admittedly, Google is by no means helpless in the face of this new threat, as the company is one of the most advanced in the world in the field of artificial intelligence and therefore has the means to react to any competing product that ChatGPT mobilizes with its own in-app. House technic.

The Alphabet Group is also one of the contributors to OpenAI, a nonprofit founded by Sam Altman and Elon Musk (who has since left the organization but remains one of its fundraisers) to democratize artificial intelligence for humanistic purposes.

But where young players looking to transform how information is accessed online can take risks and make mistakes, Google, used by billions of internet users every day, doesn’t have the same scope.

The fiasco of bot Tay introduced by Microsoft in 2018, and the newer, Meta’s BlenderBot shows the risks a technological giant runs when it makes a necessarily imperfect chatbot available to the public. On several occasions, ChatGPT has provided false information to its users: at the slightest glitch or deviation, Google could be accused of promoting misinformation or fomenting tensions between communities.

The future faces of online research

Even if Google manages to smoothly release its own version of ChatGPT, it is not certain that the web giant will find its account there. Keep in mind that Google derives the majority of its income from the ad impressions it sells within its search engine. However, a search tool like ChatGPT is much less suitable for inserting advertisements, since the Internet user reads a simple text in response to his request and does not have to navigate between different links.

So it is indeed the goose that lays Google’s golden eggs that may eventually be threatened. where its business model is already losing momentum. However, should the internet giant have cause for concern, its monopoly on online research is unlikely to be challenged overnight. If only because there are many scenarios in which the Internet user is not looking for precise information, but rather a list of links, such as those currently offered by Google in online trading, for example.

On the other hand, it is likely that both ways of exploring the internet will coexist in the future. And that Google’s access to information is much less significant than it is today.