Women tech executives reveal their secrets to driving innovation

A group of women in leadership positions in technology, one of whom works in the cryptocurrency industry, shared their methods of encouraging their employees, like their customers, to adapt to new technologies.

Emily Chiu, COO of Block Inc.’s Decentralized Finance Business Unit TBD, presented her approach at Fortune magazine’s Most Powerful Women Summit.

She started by explaining that very few people understand the work of her company, which builds blockchain infrastructure on an open-source developer platform, which is fundamentally understood by even fewer people. This perspective, however, informs the way she approaches the subject with those who do not know him.

In the area of ​​blockchain-based technology, such as the cryptocurrency industry, and where people are often unfamiliar with basic use cases, Ms. Chiu said employees need to be provided with concrete examples to illustrate the abstract principles that underlie this technology.

In order to better integrate technology into the corporate culture, it is necessary to connect its “people advantage” to the values ​​and the mission of the company. Once employees gain this understanding, they can then better serve the company’s customers and convince them of the merits of this technology.

Other suggestions from women in technology

Erica Schultz, president of field operations at Confluent Data Stream Platform, emphasized the need to tie innovative technology to the core business purpose.

According to her, it’s not necessarily the technology that is the problem for her company’s customers, but rather the need to change processes that they previously understood well.

Najoh Tita-Reid, global director of marketing at Logitech, explained that any change, no matter how involved the parties involved, comes with a learning curve.

She also suggested taking a “human-centered approach” to facilitate this learning, emphasizing that empathy is the best way to build acceptance.

Crypto skeptics bemoan the focus on digital currencies

However, others have a more skeptical approach to integrating emerging technologies. Earlier this week, Michael Hsu, Acting Comptroller of Currency at the US Treasury Department, said he thought authorities were spending too much time and effort on the cryptocurrency issue.

According to him, this has drained resources that could be used to understand and regulate other forms of fintech.

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